SEO stands for Search Engine Optimization. The goal of SEO is to improve the website of search engines. SEO is a technique for:
If you are planning to do some basic SEO, it is necessary to understand how search engines work.
- Design and develop a website to rank well in search engine results.
- Improve the size and quality of traffic to a web site from search engines.
- Marketing by understanding how search algorithms work, and what human visitors might look for.
If you are planning to do some basic SEO, it is necessary to understand how search engines work.
How does a Search Engine Work?
Search engines do a lot of activities to provide search results.
- Crawling - the process of fetching all web pages associated with a website. This task is performed by a program called Crawler or Spider (or Googlebot, in Google's case).
- Indexing - the process of creating an index of all web pages that have been retrieved and kept in a giant database in terms of retrieving them later. Essentially, the indexing process is to identify words and phrases that describe the best description of the page and assign the page to specific keywords.
- Processing - When a query comes, the search engine processes it, meaning that it compares the search string in the query with the pages indexed in the database.
- Relevance Calculation - It is possible that more than one page contains the search string so that the search engine starts calculating the relevance of each page in its index to the search string.
- Retrieve results - The last step in search engine activities is to retrieve the best match results. Basically, nothing more than just viewed in the browser.
Search engines like Google and Yahoo! Often the algorithm updates its relevance dozens of times a month. When you see changes in your ranking, it's due to an algorithm shift or something else out of your control. Although the basic principle of the operation of all search engines is the same, the slight differences between their relevance algorithms result in significant changes in the relevance of the results.
What is SEO Copywriting?
web optimization copywriting is the approach of writing viewable textual content on a web page in such a way that it reads nicely for the surfer, and additionally pursuits particular search terms. Its motive is to rank fantastically in the search engines for the targeted search terms.
Along with viewable text, search engine optimization copywriting normally optimizes different on-page elements for the focused search terms. These consist of the Title, Description, Keywords tags, headings, and alternative text.
The thought behind website positioning copywriting is that search engines prefer actual content pages and no longer additional pages are often known as "doorway pages" that are created for the sole purpose of reaching high rankings.
What is Search Engine Rank?
When you search any keyword using a search engine, it displays hundreds of consequences observed in its database. A web page ranking is measured by means of the role of internet pages displayed in the search engine results. If a search engine is placing your web page on the first position, then your net page rank will be number 1 and it will be assumed as the page with the best rank.
SEO is the technique of designing and creating a website to obtain a high rank in search engine results.
What is On-Page and Off-Page SEO?
Conceptually, there are two ways of optimization:
- On-Page search engine optimization - It consists of presenting true content, appropriate key phrases selection, inserting key phrases on correct places, giving a splendid title to each and every page, etc.
- Off-Page search engine optimization - It consists of hyperlink building, growing hyperlink reputation by way of submitting open directories, search engines, link exchange, etc.
I hope you enjoy this Post. Search Engine Optimization
