Befriend Schema Markup In SEO 2018 | Schema markup is used to tag entities (people, products, events, etc.) in your pages' content. Although it does not affect your rankings, it helps search engines better interpret your content.
To put it simply, a Schema template is similar to a doorplate — if it says 'CEO Larry Page', you know whom to expect behind the door.
If you are looking for some extra help with the Schema markup, check out the detailed Structured Data Implementation Guide from our team.
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| Befriend Schema Markup In SEO 2018 |
Good practice
- Review the list of available Schemas and pick the Schemas to apply to your site's content.
- If it is difficult for you to edit the code on your own, you can use Google's Structured Data Markup Helper.
- Test the markup using Google's Structured Data Testing Tool.
Bad practice
- You use Schemas to trick search engines into believing your page contains the type of info it doesn't (for example, that it's a review, while it isn't) — such behavior can cause a penalty.
4. Leverage featured snippets
A featured snippet (also called a position 0 result) is a search result that contains a brief answer to the search query. The significance of position 0 is growing fast. The thing is that voice assistant will normally use featured snippets (if available) to respond to users' queries, and then cite the address of the website where the information is published. Featured snippets will pave your way to the answers provided by Amazon Echo or Google Assistant.
Any website has a chance to be selected for this sweet spot. Here are a few things you may do to increase your chances of getting there:
- Identify simple questions you might answer on your website;
- Provide a clear direct answer;
- Provide additional supporting information (like videos, images, charts, etc.).
